Its creative hell to better ads like the original Honda Accord ad. This one comes close with a simple message, communicated effectively - "Honda loves solving problems". Neat, very neat!!
You decide which one is better, the old ad is below
Showing posts with label Awesome Ads. Show all posts
Showing posts with label Awesome Ads. Show all posts
April 08, 2008
Honda Accord - You could just get beaten
April 02, 2008
Justin Timberlake - Dragged & Beaten!!
If you are a fan, I am sure you are here in horror. Alternately if you are someone like me, then you will really love to see Justin getting hammered.
But the main reason I love this ad is because Pepsi was targeting sales with this promotion and yet added back to brand imagery. Its a real struggle to say you are giving something free with your product and yet make a cool ad that appeals to your TG. You feel like reaching out for a Pepsi, not because they are giving you something free, but because they created an entertaining ad.
For the record, Justin - here's a whack from my end (After all a sip is all it requires)
April 01, 2008
Be ambitious - Aim Higher !!
An Indian gaming portal had launched this amazing ambient ad. They see to play on a the competitive streak inherent in every gamer. They created 4 levels in a men's restroom. If you are a true gamer, you have to beat level 4.
So how high would you aim? (Hint - I don't really want to know :)) )
March 29, 2008
This is a big ad!!
This blog has focused on ambient ads and not TV commercials. If there has to be a start, I can't think of a better one. Now while you watch this one, let me grab a beer - in fact a Carlton Draught would be just fine
March 20, 2008
Zuritel car insurance - Can ads get more relevant !!
Well this ambient ad is interesting, one of the few examples of ambient where a real consumer problem is sought and relevant advertising delivered to the consumer at the right time.
Zuritel is a car insurance firm trying to push a policy which covers damages up to 3000 Euros. The strategy they adopted was to find cars, with little dents across town and just sticker them with a "what a pity" symbol as shown in the photograph below.
This is as targeted as you can get in the offline world. Let me know your verdict
January 17, 2008
How long will you take to find the needle
Apparently no time at all if luxor has its way. Check out the ad above. Simple thought, great execution and absolutely no explanation required
What good is a hairstyle without a head
Awesome example of ambient advertising. This is a great way to deliver the message "Wear a helmet while you ride". The ad is relevant, connects with the youth and is delivered innovatively, such that it ensures attention. I love it!!
December 15, 2007
Ski Resort resorts to some innovative advertising
I apologize for being a little slow with updates on this blog. I hope to do better in future. In fact, starting right now, I have a nice ad that I happened to see here .
The innovative advertising below has been used by a ski resort. Using just blue paper (blue in the front and white behind) and a sticker, they created the illusion of a ski resort on paper. Superb!!
It is not perfect – I would have liked it if the resort name were more visible, and if we didn’t have to strain to see the skier’s image. Nonetheless you have to give it to them for a fantastic idea.
November 28, 2007
Social Messages use more than shock value to reach out
Every now and then, you see a social message being communicated by an NGO or by the police about the ill health of smoking, drinking etc. Most of these messages try to deliver a shock value suggesting impending doom as the only outcome of the activity you are undertaking. . Intelligence, wit and subtlety seem to be lost causes in most of these ad situations.
What we have below are two examples of social messages, which are witty, intelligent, relevant and eye catching. Check them out and if you know other good social ads, drop me a link so that the message can get a little more exposure through this blog.
1) A WWF ad below cleverly uses green paper in a tissue dispenser to indicate harm you are doing to the world with every tissue you use. Fantastic would be an understatement !!
2) Crashed witches were up on poles with this message "Don't drink and drive this Halloween". A very innovative outdoor marketing initiative. Wonder what effect it would have generated if it had been timed with the Harry Potter Book/Movie release - hmmm...
* References - Ads of the World & Frederik Samuel
October 15, 2007
Top 9 Axe Ad campaigns
Following the Axe campaign post a few days back, here is a compilation of my top 10 favorite Axe ads. Unfortunately most of the ads got eliminated for either being way too explicit or for turning women off and I ended up with 9. (A quick check on a lot of Axe ads reveals that women can find them degrading).
#9 - Same old concept - but executed well
#8 - You wonder how its an Axe ad, till you read the tag line
#7 - Its a nice concept and could have been higher in the ranking list, if it had been executed better
#6 - Creative Genius - well executed - Kudos
#5 - Nice - very nice
#4 - Takes you a second to get this - A nuns attempt to resist temptation
Source Coolbuddy.com#3 - This looks like it was created just for the net, the idea is just too creative to leave it out. If these towels were handed out at a beach, hmmm...
#2 - Its simple, great idea, well executed. I kinda like these toilet door ideas!!
#1 - Awesome idea - It attracts attention, a desire to read on and connect the pieces. Engages the consumer. Had a difficult time trying to find one that beat this
Drop me a link of an interesting Axe ad, if you think it should be on this list...
October 12, 2007
The last quarter of this Football Final was so..... yummmy ???!!!
There are many amongst us who think a newspaper print ad will remain just that - the same old print ad. Its not that we dont see great messages being communicated using this medium, but thats more to do with the creative.
So to bring real innovation in the picture, take a close look at the Vegemite ad.
Images of four quarters of toasted bread were placed at the 4 corners of a sports column. A simple line above the last bread quarter reads "Good to the last Quarter".
So to bring real innovation in the picture, take a close look at the Vegemite ad.
Images of four quarters of toasted bread were placed at the 4 corners of a sports column. A simple line above the last bread quarter reads "Good to the last Quarter".
Execution was timed to coincide with news on the Grand Final of the Australian Football League. Great way to connect a 'bread brand' with a football final. Its topical, relevant and brilliant !!
Its not the creative thats innovative, its the precise placement on the sports supplement, the timing of the ad, connect with the article, and speed of execution (absolutely required to execute great ideas in cases like this).
Seen more like this? Let me know...
August 25, 2007
Make Money on Overnight Deliveries!!
Just checked out this ad by Endless at Steve's blog.
Its not easy to make people migrate from Amazon to a relatively new portal Endless, which is exactly what the ad achieved in Steve's case at least. They could so easily have gone the usual line of we are better / faster / cheaper / simpler etc.
The route they eventually used for the ad was a very genuine need in the online ecommerce space - Overnight Delivery! Not only did they promise overnight delivery, they also paid you for you it! (Now how cool is that!!)
An awesome clutter breaking technique, which provides incremental value where the customer least expects it (someone finally put the concept of customer delight to use), and hence induces trial.
Why its truly awesome is that the same offer could have been on the merchandise saying "$5 off on any merchandise you buy from us" but that would amount to getting a discount. Everyone is used to and bored by these offers. Getting money, rather than dishing it out for a service like Overnight Delivery is an interesting one I must say...
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