My good friend Nirav shared his experience with Shahrukh Khan's Paanchvi Pass*. No, he didn't watch the show but was involved in a great Viral gimmick. In his own words below
Here's the pictures of the "paanchvi paas" promo tools that we talked about a few weeks back. These 2 glasses were stuck on to the bonnet and back of my car by someone at a crossing, and I spent a good 20 minutes trying to shake them off by sverving the car. On reaching office I took them off and found the magnet which said "Magnet sticks to Iron – a Class V question – SRK Saying Paanchvi Paas"
Nice innovation, but don't know how effective. My guess is less effective than normal outdoor media. But the fact that we were talking about it proves that the innovation at least worked.
What do you know?? Crazy things like this do get talked about!!
* Paanchvi Pass is the Indian version of "Are you Smarter than a 5th Grader