Paanchvi Pass - SRK on your car

My good friend Nirav shared his experience with Shahrukh Khan's Paanchvi Pass*. No, he didn't watch the show but was involved in a great Viral gimmick. In his own words below

Here's the pictures of the "paanchvi paas" promo tools that we talked about a few weeks back. These 2 glasses were stuck on to the bonnet and back of my car by someone at a crossing, and I spent a good 20 minutes trying to shake them off by sverving the car. On reaching office I took them off and found the magnet which said "Magnet sticks to Iron – a Class V question – SRK Saying Paanchvi Paas"

Nice innovation, but don't know how effective. My guess is less effective than normal outdoor media. But the fact that we were talking about it proves that the innovation at least worked.

What do you know?? Crazy things like this do get talked about!!

* Paanchvi Pass is the Indian version of "Are you Smarter than a 5th Grader

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Pepsi vs Nescafe - Who is Cooler

Image Source - Fundivision

Both have branding on the building rooftops, but did you even notice Pepsi in this photograph. I like, do you?

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Be ambitious - Aim Higher !!

An Indian gaming portal had launched this amazing ambient ad. They see to play on a the competitive streak inherent in every gamer. They created 4 levels in a men's restroom. If you are a true gamer, you have to beat level 4.

So how high would you aim? (Hint - I don't really want to know :)) )

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Zuritel car insurance - Can ads get more relevant !!

Well this ambient ad is interesting, one of the few examples of ambient where a real consumer problem is sought and relevant advertising delivered to the consumer at the right time.

Zuritel is a car insurance firm trying to push a policy which covers damages up to 3000 Euros. The strategy they adopted was to find cars, with little dents across town and just sticker them with a "what a pity" symbol as shown in the photograph below.

This is as targeted as you can get in the offline world. Let me know your verdict

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Ski Resort resorts to some innovative advertising

I apologize for being a little slow with updates on this blog. I hope to do better in future. In fact, starting right now, I have a nice ad that I happened to see here .

The innovative advertising below has been used by a ski resort. Using just blue paper (blue in the front and white behind) and a sticker, they created the illusion of a ski resort on paper. Superb!!



It is not perfect – I would have liked it if the resort name were more visible, and if we didn’t have to strain to see the skier’s image. Nonetheless you have to give it to them for a fantastic idea.

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Social Messages use more than shock value to reach out

Every now and then, you see a social message being communicated by an NGO or by the police about the ill health of smoking, drinking etc. Most of these messages try to deliver a shock value suggesting impending doom as the only outcome of the activity you are undertaking. . Intelligence, wit and subtlety seem to be lost causes in most of these ad situations.

What we have below are two examples of social messages, which are witty, intelligent, relevant and eye catching. Check them out and if you know other good social ads, drop me a link so that the message can get a little more exposure through this blog.


1) A WWF ad below cleverly uses green paper in a tissue dispenser to indicate harm you are doing to the world with every tissue you use. Fantastic would be an understatement !!

2) Crashed witches were up on poles with this message "Don't drink and drive this Halloween". A very innovative outdoor marketing initiative. Wonder what effect it would have generated if it had been timed with the Harry Potter Book/Movie release - hmmm...

* References - Ads of the World & Frederik Samuel

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Girls get Naughty!! (The ___ Effect)

Pretty young girls mysteriously left their lingerie in Men's restrooms at discotheques in Montvideo. I know your mind is working overtime right now but breathe easy my friends.

Sorry to disappoint you, but the lingerie is a result of printed stickers. Quality of print and the shadow for the lingerie give them a very realistic touch.

This Out Of Home marketing initiative is very impressive. The fit between brand, location, the moment, message and TG is just so perfect. Discotheques + sex + naughty girls and guys who love naughty girls - Just Perfect for Axe!!!

The one below is another kickass idea at a nightclub. Saw this at Ads of the World

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Hoardings on the Move

This post isn't about anything innovative - its on common sense. Lately I have been catching a number of mobile hoardings and unfortunately never really 'caught' them. Its ultimately difficult to look sideways while driving. Let me explain...

The advertising is only on the 2 side panels. There is no communication on the front and back panels. Aren't we losing out on potential ad viewers by cutting out these 2 angles of viewing (from the front and from behind). Imagine driving a car - Would you really look sideways to understand whats written on a mobile hoarding or would you much rather catch it on the back panel when you are driving behind it?

Ideally, once a medium has been invested in - one should get maximum return from it . There should be significant branding on both the front and back of these mobile hoardings. Its just a question of wanting to use the medium for more effective advertising. I am sure there are other advertisers who have done this and I have just been unlucky to see those who haven't.

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