October 05, 2007

Girls get Naughty!! (The ___ Effect)


Pretty young girls mysteriously left their lingerie in Men's restrooms at discotheques in Montvideo. I know your mind is working overtime right now but breathe easy my friends.

Sorry to disappoint you, but the lingerie is a result of printed stickers. Quality of print and the shadow for the lingerie give them a very realistic touch.

This Out Of Home marketing initiative is very impressive. The fit between brand, location, the moment, message and TG is just so perfect. Discotheques + sex + naughty girls and guys who love naughty girls - Just Perfect for Axe!!!


The one below is another kickass idea at a nightclub. Saw this at Ads of the World




6 comments:

Will said...

Fantastic

Ronny said...

Sex sells is all I can say

Symbian said...

Hahaha, I can imagine the faces everyone in that restroom

steve said...

very cool..stumbled the post!

--steve

Michal said...

This is too funny!

Jone said...

Superb