March 20, 2008

Zuritel car insurance - Can ads get more relevant !!

Well this ambient ad is interesting, one of the few examples of ambient where a real consumer problem is sought and relevant advertising delivered to the consumer at the right time.

Zuritel is a car insurance firm trying to push a policy which covers damages up to 3000 Euros. The strategy they adopted was to find cars, with little dents across town and just sticker them with a "what a pity" symbol as shown in the photograph below.

This is as targeted as you can get in the offline world. Let me know your verdict


JesieBlogJourney said...

While the idea is innovative, I'm not sure whether I want the sticker on my car.

Ishwar said...

True Jesie, I am inclined to agree with you. But it looks like they are easily removable.

The problem with advertising is that you are never sure if it is delivering or are you just wasting good money.

This ad at leasts stops the marketer from worrying about money wasted

Vicki said...

Good post.