Its creative hell to better ads like the original Honda Accord ad. This one comes close with a simple message, communicated effectively - "Honda loves solving problems". Neat, very neat!!
You decide which one is better, the old ad is below
April 08, 2008
Honda Accord - You could just get beaten
April 02, 2008
Justin Timberlake - Dragged & Beaten!!
If you are a fan, I am sure you are here in horror. Alternately if you are someone like me, then you will really love to see Justin getting hammered.
But the main reason I love this ad is because Pepsi was targeting sales with this promotion and yet added back to brand imagery. Its a real struggle to say you are giving something free with your product and yet make a cool ad that appeals to your TG. You feel like reaching out for a Pepsi, not because they are giving you something free, but because they created an entertaining ad.
For the record, Justin - here's a whack from my end (After all a sip is all it requires)
April 01, 2008
Be ambitious - Aim Higher !!
An Indian gaming portal had launched this amazing ambient ad. They see to play on a the competitive streak inherent in every gamer. They created 4 levels in a men's restroom. If you are a true gamer, you have to beat level 4.
So how high would you aim? (Hint - I don't really want to know :)) )
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