November 28, 2007

Social Messages use more than shock value to reach out

Every now and then, you see a social message being communicated by an NGO or by the police about the ill health of smoking, drinking etc. Most of these messages try to deliver a shock value suggesting impending doom as the only outcome of the activity you are undertaking. . Intelligence, wit and subtlety seem to be lost causes in most of these ad situations.

What we have below are two examples of social messages, which are witty, intelligent, relevant and eye catching. Check them out and if you know other good social ads, drop me a link so that the message can get a little more exposure through this blog.


1) A WWF ad below cleverly uses green paper in a tissue dispenser to indicate harm you are doing to the world with every tissue you use. Fantastic would be an understatement !!









2) Crashed witches were up on poles with this message "Don't drink and drive this Halloween". A very innovative outdoor marketing initiative. Wonder what effect it would have generated if it had been timed with the Harry Potter Book/Movie release - hmmm...




* References - Ads of the World & Frederik Samuel


4 comments:

Techie said...

Nice one!

Ishwar said...

Thx techie, that was quick. I just published this post

Czecho said...

Very clever, I like the Map one...

Drew said...

I've seen the WWF ad before, and its definitely a great ad.