April 02, 2008

Justin Timberlake - Dragged & Beaten!!

If you are a fan, I am sure you are here in horror. Alternately if you are someone like me, then you will really love to see Justin getting hammered.

But the main reason I love this ad is because Pepsi was targeting sales with this promotion and yet added back to brand imagery. Its a real struggle to say you are giving something free with your product and yet make a cool ad that appeals to your TG. You feel like reaching out for a Pepsi, not because they are giving you something free, but because they created an entertaining ad.

For the record, Justin - here's a whack from my end (After all a sip is all it requires)

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