If you have come here in search of the top 10 gifts for your girlfriend this Christmas, then I should redirect you here . Alternately, if you want to get dumped this Christmas, then here is a list of worst ever gifts.
If none of the above is applicable, then let me tell you about this fabulous British Hotel Chain called Travel Lodge (No, I have never stayed with them). The opinion is born out of an absolutely fantastic promotion that the hotel has launched this Christmas.
Travel Lodge is offering free accommodation across its 322 UK hotels, as a gift to all married couples called Joseph & Mary. This is valid from Christmas eve till the 5th of Jan 2008. Their reasons for this consumer offer is stated below.The 'gift' of free night's stay is to make up for the hotel industry not having any rooms left on Christmas Eve over 2000 years ago when the original 'Mary and Joseph' had to settle for the night in a stable
They even offer a free parking space for a donkey - great reason to get yourself one :))
I don't recall high decibel PR as a result of consumer promotions run by any brand, but this chain has achieved just that (A simple google search will establish this). Being innovative and driving a connection with the consumer, sure has its benefits. Want to try it sometime?
Source - IBN Live
December 19, 2007
The Perfect Christmas Gift !!
August 25, 2007
Make Money on Overnight Deliveries!!
Just checked out this ad by Endless at Steve's blog.
Its not easy to make people migrate from Amazon to a relatively new portal Endless, which is exactly what the ad achieved in Steve's case at least. They could so easily have gone the usual line of we are better / faster / cheaper / simpler etc.
The route they eventually used for the ad was a very genuine need in the online ecommerce space - Overnight Delivery! Not only did they promise overnight delivery, they also paid you for you it! (Now how cool is that!!)
An awesome clutter breaking technique, which provides incremental value where the customer least expects it (someone finally put the concept of customer delight to use), and hence induces trial.
Why its truly awesome is that the same offer could have been on the merchandise saying "$5 off on any merchandise you buy from us" but that would amount to getting a discount. Everyone is used to and bored by these offers. Getting money, rather than dishing it out for a service like Overnight Delivery is an interesting one I must say...
