March 29, 2008

This is a big ad!!

This blog has focused on ambient ads and not TV commercials. If there has to be a start, I can't think of a better one. Now while you watch this one, let me grab a beer - in fact a Carlton Draught would be just fine


March 20, 2008

Zuritel car insurance - Can ads get more relevant !!

Well this ambient ad is interesting, one of the few examples of ambient where a real consumer problem is sought and relevant advertising delivered to the consumer at the right time.

Zuritel is a car insurance firm trying to push a policy which covers damages up to 3000 Euros. The strategy they adopted was to find cars, with little dents across town and just sticker them with a "what a pity" symbol as shown in the photograph below.

This is as targeted as you can get in the offline world. Let me know your verdict