October 03, 2007

Dad vs Kid - Wilkinson wins !!

Every married man sees a dramatic shift in affection from his loving wife post child birth.

Wilkinson used this “shift of affection” as the insight and created an awesome viral - Fight for Kisses. Its not easy to create engaging advertising in this category, especially advertising that brings the brand into the consideration set. This great viral is also accompanied with a game download which acts as another viral marketing tool that can be forwarded. I haven't caught the game yet - let me know if you liked it...

1 comment:

Smith said...

Did you check out the expressions on the kids face... terrific viral