Brand Name Promotion - Cool "Stunts"

Just checked out some cool promotion gimmicks at entrepreneur. "Sign Spinners" as they are called, involve using acrobats and balancing artists to twirl sign boards around their fingers. These stunt men are typically located on high traffic junctions and twirl signboards around their fingers. It is a display of great skill.

Reports have it that it has had some serious car stopping effects, and is bound to generate tremendous buzz value for the first brands to attempt it. Its very low cost and involves getting permissions (from the government - All the best!!) at some key vantage points but no major additional expenses.

Of course the message being communicated should be minimalistic and I see only a brand name communication as possible. It automatically has a great fit with website traffic generation & communication of discount offers. Theme message communication looks difficult. There should be more ways to use this medium - Maybe two spinners, also doing a juggling act...